Here is how this works:
- The seller knows someone who lists homes in the community--possibly a neighbor or friend.
- The seller knows that the Realtor is a knowledgeable person in the community--for example, River Place.
- The seller tells the Realtor--"If you have a buyer for my house, let me know. We might like to sell if you find a buyer...".
- The seller believes that a brokerage that lists homes in the community is a brokerage that sells homes in the community.
So, don't be dazzled by the number of signs in your neighborhood. Remember, selling your home is about visibility and marketing. The more exposure you have, the more likely your home will sell faster than the other homes in your community that are for sale. If you really are not serious about selling your home, "listing" it in a Realtor's pocket portfolio will probably give you a good feeling about doing something. But if you really want to sell your home, you should ask for the best possible marketing to buyers--this excludes pocket listing (by its very definition).